Posts Tagged ‘ratings’

Banks Rebuilding Positive Image

Posted on October 10, 2017 by Laura Lam

The banking industry’s image with the American public has climbed to its highest point since the 2008 financial meltdown, with 43% now viewing it positively and 30% negatively. But Americans still view banking less positively than they did in the years leading up to the crisis, when it ranked above the average for¬†other industries Gallup measures. The public’s net positive rating of banking — the percentage with a positive view minus the percentage with a negative view of it — slid from +32 in 2007 to -23 in 2009, and bottomed out at -28 in 2010 and 2012. This year’s…

Reputation Survey: Regional Banks Rise to the Top

Posted on July 18, 2017 by Laura Lam

The 2017 survey revealed that the banking industry overall extended its multi-year reputation recovery among U.S. consumers, achieving a reputation score that qualified as “strong” (above 70 on a 100-point scale) for the first time since the Survey of Bank Reputations began in 2011. Better delivery of products and services has helped, as has looser lending practices. But the biggest influence has been banks’ behavior.¬† Simply put, banks are acting more responsibly with customers – no longer processing transactions in a way that will more quickly trigger overdrafts, for example. They also are making their community activities more prominent. And…